Meet Our Team



Lance Baldwin


Lance Baldwin knows that it requires a professional, talented, and educated team behind him, in order to create and implement an industry changing program. This is his 10th year designing and developing Area Scouts™, which is an athlete health initiative platform, specializing in developing athletes through efficient movement and metrics. Lance possesses 35+ years of experience in business, client relations, technology, software design, and development. As a 15+ year multi-sport coach, most recently coaching youth sports the past 10 years, he quickly recognized the urgent need for health awareness, professional resources, and ongoing education, that could be offered to every athlete / parent, at an incredibly affordable price.
Lance is excited to lead the future of Area Scouts, with an optimal team behind him that will help to prevent countless injuries, and to be able to provide every athlete, in all sports, with the foundation, guidance, and resources to achieve success at the next level.

Scott Mackey, MBA

Managing Partner | Chief Operating Officer

Entrepreneurial and innovative operations professional with expertise in implementing process improvements in highly complex business and manufacturing environments. Skilled at ‘out of the box’ thinking and competitive minded with highly refined leadership and team-building skills. I excel at seeing the big picture, devising effective long-term plans, and building consensus among all tiers of an organization. My career includes around 20 years of proven experience in increasing profit margins for ‘Fortune 500’ corporations in diverse industries including petroleum refining and distribution, high-precision manufacturing, QSRs, and internet publishing.

My inventive nature and willingness to challenge the status quo has made me an expert in identifying potential process enhancements and implementing solutions that drive performance and efficiency in complex systems. When an organization faces a problem, I apply an analytical approach to find a solution, organize it into easy-to-understand spreadsheets and/or slides, and then present the solution in a clear and effective manner that gains buy-in.

I bring deep leadership expertise including:

  • Overcoming operational barriers and delivering high-quality results under pressure; all while building solid working relationships with internal and external customers.
  • Leveraging dynamic operational, sales, collaboration, and leadership skills to “get things done”.
  • Developing and implementing process improvements that drive optimal performance at all levels.

Josh Zeid


Josh Zeid enjoyed a 10-year professional career spanning six different organizations. He played for the Houston Astros in the Major Leagues in 2013 and 2014. Josh may best be known for his 2017 appearance on Team Israel in the World Baseball Classic where he threw 10 innings and did not allow a run while striking out 10. Josh began his collegiate career at Vanderbilt University where he studied Human Organization and Development, and completed his studies at Tulane University, graduating with his Degree in English and Political Science.

Josh is excited to help build out Area Scouts partnerships, brand awareness, marketing strategies, and Area Scouts positional director leadership.


Area Scouts Advisory Board

Fred McGriff

BASEBALL – Senior Advisor Of Hitting

Fred McGriff is a 5-Time MLB All Star, 3-Time Silver Slugger, MLB World Series Champion, 2x Home Run Leader, a career .284 hitter who had 2,940 hits with 493 home runs. Fred comes to Area Scouts with 19 years of Major League Baseball playing experience as one of the best Home Run hitters in the history of the game.

Fred was born in Tampa, Florida in 1963. Was drafted by the New York Yankees in the 9th round in the 1981 amateur baseball draft. He made his Major League Debut in 1986 for the Toronto Blue Jays. Fred is extremely excited to give back to the Athletes on the Area Scouts Platform and share his extensive knowledge about hitting, approach, and the mental toughness it takes to be a star.


Josh Zeid

BASEBALL – Senior Advisor Of Pitching

Former Major League Pitcher Josh Zeid comes to Area Scouts with more than 12 years of experience both playing and working in professional baseball. Josh played in the Major Leagues with the Houston Astros in 2013 and 2014 and was also a pivotal member of the Team Israel World Baseball Classic team that went 4-2 in the 2017 WBC. Josh was named to the All-World Baseball Classic Team in that tournament along-side Marcus Stroman, Yadier Molina, and Javier Baez after throwing 10 scoreless innings and striking out 10 as well.

Josh is the perfect fit for our National Director of Pitching position as he pitched 347 career games professionally, 70 of those as a starter, and 277 as a middle reliever, set-up man, and closer. He has also worked in professional baseball the last two years as a rehab pitching coordinator and has focused his attention and studies on return to play protocols, return to play throwing programming, and the biomechanics of the pitching delivery.

Josh played collegiately at both Vanderbilt University and Tulane University and graduated with his degree in English and Political Science. He was drafted in the 10th round by the Philadelphia Phillies in the 2009 Major League Baseball Amateur Player Draft after going 6-0 as a senior as a Green Wave.

Josh is also the Regional Evaluator for the State of Arizona.

John Fulgham

BASEBALL – Advisory Board

Few people get to fulfill the childhood dream of playing for their hometown team, but John Fulgham did just that. Fulgham was born in St. Louis and grew up as a diehard Cardinals fan, idolizing some of the players he would very quickly be playing with on the same field.

Fulgham has been around sports his entire life. As a youth he excelled in soccer, football and baseball. Having been named All American in both football and baseball, he moved on to play collegiately for two Hall of Fame baseball coaches: Gary Ward at Yavapai CC and Ron Fraser at the University of Miami. At Miami, he set a record which still stands today for the lowest Earned Run Average in a season (0.54). While in college he was drafted in the first round twice. First by the New York Yankees and then ultimately signing with the St. Louis Cardinals as the 15th player taken in the draft.

In his first full year in professional baseball, he won 18 games, with 17 complete games and was named to the Topps Minor-League All-Star Team. In the Florida Fall League that same year, he went 5-0 and was named to the All-League Team. He quickly catapulted into the St. Louis Cardinals starting rotation and was named Rookie of the Year by the St. Louis sportswriters. Although his major league career was shortened by a rotator cuff injury, it was a successful one. His total statistical line in MLB of 231 1/3 innings pitched, 14 wins, 14 complete games, three shutouts, 2.84 ERA, 1.068 WHIP, and a 5.0 pitching WAR reads like the season of a Cy Young Award contender.

With one career ended it was time to start another. After stints as a broadcaster on radio and television, it was time to pursue a career in coaching. After stints assisting at Florida State and the University of Central Oklahoma – Fulgham became the Head Coach of Division II power Rollins College. In less than one year, Fulgham led Rollins from a losing record the year prior to a school record 46 wins, DII Regional berth and its only Number #1 national ranking in history after wins on the road against the University of Florida and his alma mater the University of Miami.

Fulgham has over 30 years of sports coaching experience. Having coached everything from beginners to elite youth to collegiate to professional athletes. In addition to his baseball expertise, he is also a certified ASA Softball coach as well as having a National Coaching License for Soccer. He helped many athletes (male and female) make the jump from recreational to elite, from elite to college, and from college to professional sports.


Our Partners

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