[Los Angeles, CA] – [4-29-25] – AS, a pioneer in athlete health, development and performance technology, is thrilled to announce a monumental leap forward in its mission to revolutionize athlete health and development worldwide.
Fueled by venture capital funding secured last year, the company has been anxious to announce their latest upgrade to the program, with their launch of the AS White Label Partner Program—a groundbreaking white-label software solution that empowers current and future partners to deliver the same cutting-edge technology under their own brand name, and business!
The Future is Here: Your Brand, Our Technology!
Gone are the days of generic franchising models. The ASWL Partner Program replaces the former franchising model with a flexible, scalable, and empowering white-label platform. Now, coaches, trainers, PTs, S&C experts, gyms, trainers, sports facilities, and athlete development organizations worldwide can customize and rebrand the AS Software as their own, seamlessly integrating it into their existing business while maintaining full ownership of their brand identity.
What Does This Mean for Partners?
- Brand Dominance
Your brand stays in the spotlight. Customize the software with your logo, colors, and business name, transforming it into your flagship platform while maintaining full ownership of your business brand and authority.
- Turnkey Technology
Jumpstart success with 15+ years of proven IP, including: - Injury Prevention Programs: Protocols like A.S.E. Assessments(Biomechanics, Athleticism, Skills, Endurance) and corrective measures refined by elite professionals, who have all reached the ultimate level.
- Sports-Specific Development: Curated programs built by current/former pro athletes, sports medicine doctors, and performance experts to maximize athletic potential.
- Advanced Analytics: Performance dashboards, progression charts, and actionable insights—no costly development required.
- Assessments (Biomechanics, Athleticism, Skills, Endurance), performance analytics, and progression charts, — all without the cost or hassle of building software from scratch, we have done it for you!
- Credibility Boost
Stand out with your own team of Professional Sports Directors, which we build with you, based on your needs, and leverage a system trusted globally by athletes, parents, coaches, and recruiters. Offer a premium, science-backed platform that reinforces your authority in the industry. - Scalability
Expand effortlessly. Attract athletes, schools, sports organizations, and recruiters by adding elite software services to your offerings—all under your brand.
- Program Innovation Hub *New*
Monetize your expertise! Submit your original assessments, training programs, drills, or protocols to be integrated into your own software. Based on athlete health and development results, your program may be selected for global adoption, you’ll earn royalties while gaining recognition as an industry innovator.
- Dedicated Support
From onboarding to long-term growth, the ASWL Partner Program provides: - Personalized training and technical assistance.
- Access to marketing, operations, and recruitment resources.
- Ongoing updates to keep your platform ahead of the curve.
Why Settle for Generic?
With the ASWL Partner Program, you’re not just adopting software—you’re gaining a competitive edge backed by decades of athlete-saving expertise, customizable branding, and revenue-generating opportunities. Build your legacy while we handle the tech!
Your Vision. Our Engine. Limitless Growth.
Your Brand: Build a Full-Scale Athlete Ecosystem
The ASWL Partner Program goes beyond software—we assist you with building an all-star team of directors under you, to elevate your brand’s impact!
- Sports Directors: Current and former Professional Athletes and professionals to mentor and inspire your clients.
- Health & Performance Experts: Sports medicine doctors, nutritionists, mental performance coaches, and more, to optimize athlete well-being.
- Mental Health Professionals: Licensed physicians to help youth athletes in your community. Supporting mental resilience, and focus, and healthy minds.
- Operations & Marketing Pros: Dedicated staff to streamline logistics, marketing, and client engagement.
Why This Matters:
- Instant Credibility: Attach world-class expertise to your brand.
- End-to-End Solutions: Offer athletes a complete development ecosystem—training, health, mindset, and recruitment—all under your name.
- Focus on Growth: Let us handle team-building while you focus on expanding your reach and revenue.
Why White Labeling Changes Everything
For over 15 years, AS technology has helped athletes minimize injuries, maximize performance, and secure opportunities. Now, partners can deliver these life-changing results under their own banner, strengthening client loyalty and revenue streams.
Lance Baldwin, ASWL Partner Program - Advisor, shared the vision:
“This isn’t just software—it’s a revolution in partnership. We’re giving you the keys to a Ferrari: our cutting-edge technology, tools, and systems, while we fine-tune the engine. Together, we’re redefining the future of athlete health and development—not as a single brand, but as a global alliance of innovators. United by one mission: keeping youth athletes safe, healthy, and limitless in their abilities… everywhere!”
Join the Revolution
The ASWL Partner Program is a win-win for businesses and athletes alike:
- For Partners: Monetize a premium software suite, retain full brand control, and differentiate yourself in a competitive market.
- For Athletes: Access the same injury-prevention protocols and recruitment tools that have propelled countless athletes—now delivered through trusted local brands they already know.
A New Era for Athlete Development
AS’ investment in white-label technology reflects its commitment to democratizing access to elite athlete resources. By empowering partners to brand their platform and deploy expert teams under them, while putting your vision in the spotlight.
“A Team of Directors Under YOUR Brand, Fueled by YOUR Mission!”
Ready to Transform Your Business?
Current and future partners are invited to join the ASWL Partner Program waiting list ahead of its official rollout on June 1st, 2025.
About AS
AS has combined cutting-edge technology with athlete health-focused solutions to reduce injuries, optimize performance, and connect athletes with life-changing opportunities. With the ASWL Partner Program, that legacy now becomes your legacy!
# Your Brand. Our Science. Unlimited Potential.
The dawn of a smarter, stronger partnership model. Join us and own the future of athlete development!
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