Our Team

4650

AS REPS

400

AS TEAM

100

PARTNERS

20

COUNTRIES

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ORGANIZATIONAL CHART

  1. Lance Baldwin
    CEO

  1. Software And Application Development Team
    20+ DEVELOPERS

  2. Stacy W.
    VICE PRESIDENT ECOMM

  3. Keith N.
    VICE PRESIDENT / PTR OPERATIONS | INVEST

  4. Scott Mackey
    B2B | ADVISORY BOARD

  5. Juanita Perez
    OPERATIONS | ADVISORY BOARD

  1. Dr. Anthony Inzillo
    SPORTS MEDICINE AND PERFORMANCE
    [NFL EXP]

  2. Richard Dalatri
    STRENGTH & CONDITIONING
    [NBA EXP]

  3. Tony B.
    VICE PRESIDENT / PTR LICENSING

  4. Larry Cassella
    B.A.S.E MISSION - SAFETY AND WELLNESS

  5. Sports Directors | Scouts
    50+ PROFESSIONAL SPORTS PROGRAM DIRECTORS
    PROS FRPOM: MLB, NFL, CFL, NBA, WNBA, MLS, PGA, PLL, MLL, AU, NCAA, &OLYMPIANS > 5 COUNTRIES!

    20+ New PRO Directors In 2024

  1. Dr. David Coberly
    VICE PRESIDENT ATHLETE DEVELOPMENT
    [LICENSING ACCT MANAGER]

  2. Pat Berglund
    VICE PRESIDENT FACILITIES SENIOR EVALUATOR
    [LICENSING ACCT MANAGER]

  3. Maxx A.
    VICE PRESIDENT TRAINING | SPONSORS

  4. Marci Licon
    VICE PRESIDENT BUSINESS DEVELOPMENT
    [LICENSING ACCT MANAGER]

  5. Ryland H. & Garen C.
    LACROSSE & RUGBY
    [DIRECTOR | LICENSING ACCT MANAGER]

  6. College Recruiters
    300+ PROFESSIONAL COLLEGE RECRUITERS

  1. Marlon
    OPERATIONS SPECIALIST

  1. Ynah
    OPERATIONS MARKETING | CRM

  2. Rex
    OPERATIONS WEB DESIGN

  3. Joanna
    OPERATIONS GRAPHIC DESIGN

  1. Interships
    10+ INTERNS

    AREA SCOUTS™ B.A.S.E™

Area Scouts Team

LANCE BALDWIN

CEO

TEAM@AREASCOUTS.COM

Lance Baldwin knows that it requires a professional, talented, and educated team behind him, in order to create and implement an industry changing program. This is his 10th year designing and developing Area Scouts™, which is an athlete health initiative platform, specializing in developing athletes through efficient movement and metrics. Lance possesses 35+ years of experience in business, client relations, technology, software design, and development. As a 15+ year multi-sport coach, most recently coaching youth sports the past 10 years, he quickly recognized the urgent need for health awareness, professional resources, and ongoing education, that could be offered to every athlete / parent, at an incredibly affordable price. Lance is excited to lead the future of Area Scouts, with an optimal team behind him that will help to prevent countless injuries, and to be able to provide every athlete, in all sports, with the foundation, guidance, and resources to achieve success at the next level.

SCOTT MACKEY, MBA

ADVISORY BOARD

TEAM@AREASCOUTS.COM

Entrepreneurial and innovative operations professional with expertise in implementing process improvements in highly complex business and manufacturing environments. Skilled at ‘out of the box’ thinking and competitive minded with highly refined leadership and team-building skills. I excel at seeing the big picture, devising effective long-term plans, and building consensus among all tiers of an organization. My career includes around 20 years of proven experience in increasing profit margins for ‘Fortune 500’ corporations in diverse industries including petroleum refining and distribution, high-precision manufacturing, QSRs, and internet publishing.

My inventive nature and willingness to challenge the status quo has made me an expert in identifying potential process enhancements and implementing solutions that drive performance and efficiency in complex systems. When an organization faces a problem, I apply an analytical approach to find a solution, organize it into easy-to-understand spreadsheets and/or slides, and then present the solution in a clear and effective manner that gains buy-in.

I bring deep leadership expertise including:

  • Overcoming operational barriers and delivering high-quality results under pressure; all while building solid working relationships with internal and external customers.
  • Leveraging dynamic operational, sales, collaboration, and leadership skills to “get things done”.
  • Developing and implementing process improvements that drive optimal performance at all levels.

AREA SCOUTS ADVISORY BOARD

FRED MCGRIFF

BASEBALL – SENIOR ADVISOR OF HITTING

ADVISORYBOARD@AREASCOUTS.COM

Fred McGriff is a 5-Time MLB All Star, 3-Time Silver Slugger, MLB World Series Champion, 2x Home Run Leader, a career .284 hitter who had 2,940 hits with 493 home runs. Fred comes to Area Scouts with 19 years of Major League Baseball playing experience as one of the best Home Run hitters in the history of the game.

Fred was born in Tampa, Florida in 1963. Was drafted by the New York Yankees in the 9th round in the 1981 amateur baseball draft. He made his Major League Debut in 1986 for the Toronto Blue Jays. Fred is extremely excited to give back to the Athletes on the Area Scouts Platform and share his extensive knowledge about hitting, approach, and the mental toughness it takes to be a star.

JOHN FULGHAM

ADVISORY BOARD

ADVISORYBOARD@AREASCOUTS.COM

Few people get to fulfill the childhood dream of playing for their hometown team, but John Fulgham did just that. Fulgham was born in St. Louis and grew up as a diehard Cardinals fan, idolizing some of the players he would very quickly be playing with on the same field.

Fulgham has been around sports his entire life. As a youth he excelled in soccer, football and baseball. Having been named All American in both football and baseball, he moved on to play collegiately for two Hall of Fame baseball coaches: Gary Ward at Yavapai CC and Ron Fraser at the University of Miami. At Miami, he set a record which still stands today for the lowest Earned Run Average in a season (0.54). While in college he was drafted in the first round twice. First by the New York Yankees and then ultimately signing with the St. Louis Cardinals as the 15th player taken in the draft.

In his first full year in professional baseball, he won 18 games, with 17 complete games and was named to the Topps Minor-League All-Star Team. In the Florida Fall League that same year, he went 5-0 and was named to the All-League Team. He quickly catapulted into the St. Louis Cardinals starting rotation and was named Rookie of the Year by the St. Louis sportswriters. Although his major league career was shortened by a rotator cuff injury, it was a successful one. His total statistical line in MLB of 231 1/3 innings pitched, 14 wins, 14 complete games, three shutouts, 2.84 ERA, 1.068 WHIP, and a 5.0 pitching WAR reads like the season of a Cy Young Award contender.

With one career ended it was time to start another. After stints as a broadcaster on radio and television, it was time to pursue a career in coaching. After stints assisting at Florida State and the University of Central Oklahoma – Fulgham became the Head Coach of Division II power Rollins College. In less than one year, Fulgham led Rollins from a losing record the year prior to a school record 46 wins, DII Regional berth and its only Number #1 national ranking in history after wins on the road against the University of Florida and his alma mater the University of Miami.

Fulgham has over 30 years of sports coaching experience. Having coached everything from beginners to elite youth to collegiate to professional athletes. In addition to his baseball expertise, he is also a certified ASA Softball coach as well as having a National Coaching License for Soccer. He helped many athletes (male and female) make the jump from recreational to elite, from elite to college, and from college to professional sports.

AREA SCOUTS LEADERSHIP

TONY SIMMONS

TEAM LEADER

LEADERSHIP@AREASCOUTS.COM

Tony Simmons is a former NFL New England Patriot (Wide Receiver). Played as a Wisconsin Badger and Nicknamed “Touchdown Tony”. Broke the TD record during his collegiate career. Drafted 52nd in the 1998 NFL Draft. He played for the Patriots, Browns, Colts, Texans, and Giants during 1998-2003. He played for Barcelona Dragons 2001 NFL Europe. He journeyed to our friends to the North, and played for the Edmonton Eskimos, now Elks and the BC Lions for the CFL. BC Lions Grey Champions. Hall Of Fame honors with St. Rita High School and Chicago Catholic League. Since 2010, he has played and coached in multiple countries and helped the growth of American Football over the globe. He still is a sports coach and consultant.

JARVIS JOHNSON

TEAM LEADER

LEADERSHIP@AREASCOUTS.COM

Jarvis Johnson is a former NFL Baltimore Raven (Secondary) and Rutgers University scholar and athlete standout. After transitioning from the NFL, he was selected to the NFL/NCAA Coaching Program. He coached at CAU, KU and held many roles at the University of Miami.

After gaining experience in collegiate sports and having a few companies, Johnson found himself back in the NFL, spending time with the Green Bay Packers in the Department of Player Engagement. A Miami native, Johnson has earned an Undergraduate degree from Rutgers University, a Master’s degree from Tiffin University and Certifications along the way.

Johnson is active in Philanthropy, Private Equity and Mentoring where he currently manages Pro/College Athletes in a Business & Sports Consortium.

MARCI LICON

VICE PRESIDENT - BUSINESS DEVELOPMENT

LEADERSHIP@AREASCOUTS.COM