Our Team

4650

AS REPS

400

AS TEAM

100

PARTNERS

20

COUNTRIES

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ORGANIZATIONAL CHART

  1. Lance Baldwin
    CEO

  1. Software And Application Development Team
    20+ DEVELOPERS

  2. Stacy W.
    VICE PRESIDENT ECOMM

  3. Keith N.
    VICE PRESIDENT / PTR OPERATIONS | INVEST

  4. Scott Mackey
    B2B | ADVISORY BOARD

  5. Juanita Perez
    OPERATIONS | ADVISORY BOARD

  1. Dr. Anthony Inzillo
    SPORTS MEDICINE AND PERFORMANCE
    [NFL EXP]

  2. Richard Dalatri
    STRENGTH & CONDITIONING
    [NBA EXP]

  3. Tony B.
    VICE PRESIDENT / PTR LICENSING

  4. Larry Cassella
    B.A.S.E MISSION - SAFETY AND WELLNESS

  5. Sports Directors | Scouts
    50+ PROFESSIONAL SPORTS PROGRAM DIRECTORS
    PROS FRPOM: MLB, NFL, CFL, NBA, WNBA, MLS, PGA, PLL, MLL, AU, NCAA, &OLYMPIANS > 5 COUNTRIES!

    20+ New PRO Directors In 2024

  1. Dr. David Coberly
    VICE PRESIDENT ATHLETE DEVELOPMENT
    [LICENSING ACCT MANAGER]

  2. Pat Berglund
    VICE PRESIDENT FACILITIES SENIOR EVALUATOR
    [LICENSING ACCT MANAGER]

  3. Maxx A.
    VICE PRESIDENT TRAINING | SPONSORS

  4. Marci Licon
    VICE PRESIDENT BUSINESS DEVELOPMENT
    [LICENSING ACCT MANAGER]

  5. Ryland H. & Garen C.
    LACROSSE & RUGBY
    [DIRECTOR | LICENSING ACCT MANAGER]

  6. College Recruiters
    300+ PROFESSIONAL COLLEGE RECRUITERS

  1. Marlon
    OPERATIONS SPECIALIST

  1. Ynah
    OPERATIONS MARKETING | CRM

  2. Rex
    OPERATIONS WEB DESIGN

  3. Joanna
    OPERATIONS GRAPHIC DESIGN

  1. Interships
    10+ INTERNS

    AREA SCOUTS™ B.A.S.E™

OUR BASEBALL TEAM - MLB | MILB | OLYMPIANS

CONTACT US: BASEBALL@AREASCOUTS.COM

FRED MCGRIFF

BASEBALL – SENIOR ADVISOR OF HITTING

Fred McGriff is a 5-Time MLB All Star, 3-Time Silver Slugger, MLB World Series Champion, 2x Home Run Leader, a career .284 hitter who had 2,490 hits with 493 home runs. Fred comes to Area Scouts with 19 years of Major League Baseball playing experience as one of the best Home Run hitters in the history of the game.

Fred was born in Tampa, Florida in 1963. Was selected by the New York Yankees in the 9th round in the 1981 Amateur Draft. He made his Major League Debut in 1986 for the Toronto Blue Jays. Fred is extremely excited to give back to the athletes on the Area Scouts platform and share his extensive knowledge about hitting, approach, and the mental toughness it takes to be a star.

GREGORIO PETIT

BASEBALL – SENIOR ADVISOR OF FIELDING

Born in Venezuela and currently living outside of Houston, Texas, Gregorio Petit played seven different positions over the course of his Major League career and finished with a career fielding percentage of (.978). Gregorio entered professional baseball in 2003 as an 18-year-old and played 16 seasons including parts of 6 of those seasons in the Major Leagues with five different teams. He made his Major League Debut with the Oakland Athletics in 2008.

Gregorio is excited to share his knowledge with the Area Scouts family as we look to build the most efficient and consistent fielders all over the world. He believes that pre-pitch routine is vital to becoming the best fielder possible.

RYAN SERENA

BASEBALL – NATIONAL DIRECTOR OF FIELDING

Ryan Serena grew up in Parker, Colorado, where he was team captain and an honorable mention All-State shortstop for the 5A Chaparral Wolverines. He continued his playing career at Lamar Community College and then Colorado Christian University, where he earned NCCAA first team all-region honors as a senior infielder. Ryan began his coaching career in 2010, while he was still a college player. Ryan spent the 2013-2014 school year as an assistant coach at Lamar Community College working with infielders.

Ryan is the Owner and Infield Coach at Rogue Baseball in Centennial, Colorado. He has also served as the Minor League Infield Coordinator for the Chicago cubs, where he oversaw all infield training throughout the Cubs organization. Ryan is thrilled to bring a lifetime of infield knowledge to the Area Scouts platform and help grow the game with the next generation of players.

JORDAN SERENA

BASEBALL – NATIONAL DIRECTOR OF HITTING

Jordan Serena played college baseball at Columbia University, where he was selected to two All-Ivy League teams and collected Ivy-League Championships in each of his last three years. He was the fourth-highest single season total in program history in 2013, and led the 2014 team with a .305 batting average. Jordan was drafted in the 35th round of the 2015 MLB Amateur Draft by the Los Angeles Angels. He played three seasons of minor league baseball before becoming a hitting consultant for the Cincinnati Reds in 2018. Jordan continues to compete on the international stage for Great Britain’s National Team, including the qualifier for the 2017 World Baseball Classic. He currently resides in Centennial, Colorado and is the Hitting Coordinator for Rogue Baseball Performance.

As a Psychology major from Columbia, Jordan brings a scientific and cause/effect perspective as a hitting coach. He understands that each player brings unique abilities to the table and hopes to use the Area Scouts platform as a way to bring out the best in each Area Scouts hitter.

JOSE RODRIGUEZ

BASEBALL – SENIOR ADVISOR OF PITCHING

RYAN LAVARNWAY

BASEBALL – NATIONAL DIRECTOR OF CATCHING

California native Ryan Lavarnway is currently in the middle of an 8-year Major League Baseball career. He has played in the Major Leagues for 7 teams including the Red Sox where he was part of the World Series winning team in 2013. Ryan has caught almost 700 games in his professional career and is eager to share his knowledge in framing, blocking, receiving, throwing, and pitch-calling with all the evaluators and Area Scouts athletes.

Ryan also played Outfield at Yale University where he hit .476 as a sophomore and paired that with an All-Time Ivy League Record 33 home runs in 2007. In 2017 Ryan played for Team Israel World Baseball Classic and was named MVP of the South Korea Regional in the opening round of the tournament.

Ryan is also the Regional Evaluator for the State of Colorado.